What Should Your Prospect to Donor Ratio Be?

Fundraising
Written By Linda Wastyn, PhD, CFRE, GPC
 
 

Do you know how many prospects it takes to make a donor?

No, this isn't one of those cheesy "how many blanks does it take to change a light bulb jokes."

The rule of thumb is it takes 4 prospects for every donor that you see. Watch today's video to find out more. 

Linda Wastyn, PhD, CFRE, GPC
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