Fundraising Linda Wastyn, PhD, CFRE, GPC Fundraising Linda Wastyn, PhD, CFRE, GPC

Why Use Stories in Your Appeals

We tell our children stories for a reason; they work to relay important information and lessons. Use that to tell stories in your appeals, whether a letter, social media post, grant, or meeting with a donor.

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Fundraising Linda Wastyn, PhD, CFRE, GPC Fundraising Linda Wastyn, PhD, CFRE, GPC

Donor Retention Strategies

Make first time donors feel appreciated and showing them what a difference their gift made. But how can you do this? Read this week’s post for a few “simple” suggestions.

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Fundraising Linda Wastyn, PhD, CFRE, GPC Fundraising Linda Wastyn, PhD, CFRE, GPC

Learn How to Strategically Plan Your Fundraising

Like most development professionals, you probably have a never ending to do list. Learn how you can prioritize your time better to meet the goals of your organization while working in the areas where you are most efficient and effective. Work strategically so you can work smarter not harder.

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Fundraising, Leadership Linda Wastyn, PhD, CFRE, GPC Fundraising, Leadership Linda Wastyn, PhD, CFRE, GPC

Strategies to Retain More Donors

Last week we talked about the importance of retaining donors. This week hear a case study of an organization to whom I made a first gift who has done a phenomenal job of stewarding that gift, making me -- and most of their donors -- much more likely to make subsequent gifts.

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