If you treat all your donors the same, you are leaving some or many of them behind. Each generation has different preferences in how they like to support an organization and how you can best reach them. Tailoring your message can help generate more money today and in the future.

What does a culture of philanthropy look like and how can you create one at your organization? Here are 4 helpful steps to get there.

Here’s how can you maximize your success and raise more money in this fund development environment.